Sunday, 11 Apr 2021
Technology

Mobile Ordering: The Revolutionary Transformation in Food Ecosystem

Want to have food at the doorstep? Whip out your smartphone. 

Want to book a table? There is an app

Want to check reviews about your favorite restaurant? There is an app 

Now, you know the significance of having a strong online presence for your restaurant business. 

It is no secret that smartphones and advanced technologies are literally changing the way we consume food and interact with restaurants. Online food delivery apps such as Zomato, Postmates, GrubHub, UberEats, etc., have indeed changed restaurants’ faces. Moreover, people’s inclination towards online ordering is increasing as it offers comfort and saves time. 

It’s a new decade for restaurants, and if you haven’t switched your restaurant into the digital world, it is high time to do so. Don’t believe us? Look at some interesting facts that will blow your mind and convince you to switch to the mobile ordering world. 

  • According to Business Insider Intelligence, orders placed via smartphone will soon surpass $38 billion. 
  • More than 45% of customers say that offering mobile ordering and exclusive deals would encourage them to place an order online. 
  • According to QSR Magazine, mobile represents around 60% of all digital restaurant orders today. 

Thanks to advanced technology and increasing usage of smartphones that brings convenience to customer’s lives. People who want to eat food but can not visit a restaurant can order online through apps and get it delivered to their location. 

Mobile Ordering: Transformation for Restaurants  

According to the latest report from Statista, the food delivery market will grow by 9.3% by 2023, with a market volume of $134,490 million. 

This figure sounds huge, but the reason behind this immense growth is apparent. The world is becoming digital, and now people prefer go-to-solutions, which creates a valuable opportunity for savvy restaurants. No doubt, modern technology solutions, and people’s preferences keep evolving with time, but restaurants have to embrace online solutions for further growth. 

The modern customer seeks quick solutions, be it grocery, cab, food, or handyman. Most restaurant chains have already jumped on the mobile bandwagon. Pizza Hut, Subway, Starbucks, and many others are investing heavily in mobile ordering as it allows their customers to stay hooked with them all the time. 

Not only food delivery apps but also websites like OpenTable and Trip Advisor influence restaurants to have their own restaurant reservation system as it allows customers to book tables at their convenience. It reduces waiting time and offers an improved experience to customers. 

Recent studies have shown that restaurants that don’t offer mobile ordering are losing money and potential customers. Hence, this is the right time to equip your food delivery business with a mobile ordering, or you could stay behind in the competitive curve. 

Let’s face it: “Convenience” alone is the major reason why the craze for mobile ordering is increasing. And due to the fast-paced lifestyle, it will continue to grow in the upcoming years; hence, here are several reasons why your restaurants should offer mobile ordering. 

  • It increases revenue
  • Improves customer experience
  • Improves order accuracy
  • Increases the customer engagement 
  • Enhance customer retention rate 

Mobile ordering not only boosts restaurant sales but bring new customers and realize 

optimum profits in their business in a short time. 

Mobile Ordering Takes Off, Thanks to Advanced Technology Solutions 

 

A recent report from RetailMeNot indicated that increasing smartphone usage is one reason why food delivery apps have become popular. As we have said earlier, food delivery apps such as Zomato, GrubHub, UberEats, etc., have become the town’s talk because it offers several benefits to customers and restaurants. 

Customers no longer need to wait outside the restaurant or travel to their favorite place while restaurants can attract more customers and make their online presence strong. Especially during the pandemic, restaurants were told to shut their doors to prevent the virus from spread; on the other hand, customers also switch to mobile ordering as it keeps them safe and allows them to enjoy lips-making food on their doorsteps. 

Restaurants also have adopted the digital approach as it keeps their business afloat and cut down operation cost. In addition to that, terms like contactless payment and contactless delivery encourage customers to place orders online. Restaurants are taking advantage of this mindset and leveraging mobile ordering solutions as it brings new orders and generates more revenue. 

Domino’s, Taco Bell, Dunkin’, etc., have started mobile ordering and added curbside facilities in their apps and experienced significant growth in their sales and revenue in the last couple of years. 

So, what are the reasons that compel restaurants to offer mobile ordering? Let’s have a look: 

  • Around 40% of customers prefer mobile ordering and the main reason behind it is because it’s comfortable to place an order via apps
  • Another major reason is it saves time, and promotional offers encourage customers to place more online orders
  • Extensive range of products and dishes is another crucial reason
  • Real-time order tracking 
  • Customize the menu according to their preferences 

Now that you know the significance of adopting mobile ordering solutions into your restaurant business. It will streamline business operations and grow your bottom line. 

Why Mobile Ordering is Here to Stay for a Long

According to Statista latest figures shows, in the year 2021, the global number of smartphone users is estimated to reach 3.5 billion. Well, this figure is not shocking. From paying utility bills to book a cab to hiring a maid, customers depend on their smartphones. Mobile phones let people stay in touch with their colleagues, shop for clothes, play games, and whatnot. 

Now, advanced technologies and digitization have made it easy to have food from their nearby restaurants that offer mobile ordering. Indeed, technology has revolutionized the restaurant industry. Now let see why the future of mobile ordering is bright and why it is here to stay for a long time. 

Running out from busy-schedule? Get food delivered quickly 

Whip out your smartphone, open an app and find an extensive range of restaurants and cuisines at your fingertips without even going into the restaurant. Place an order and right them delivered to your desk. 

Want to Try a New Place? Readout Some Reviews

Along with placing online orders and doorstep deliveries, food delivery apps allow customers to share their views. Based on the quality of food and overall service, customers can rate the restaurant and share feedback. These ratings and feedback help customers to decide whether they should place the order or not. Restaurants can also improve their services based on past customer reviews. 

No Cash? Pay Online

The world is heading towards digitization; customers no longer need to carry cash while making transactions. Mobile ordering follows the same formula if the customer does not have sufficient cash, food delivery apps allow customers to pay online and enjoy delicious food.

Looking for Pocket-friendly Solutions? Get Deals

As we have said earlier, more than 65% of customers place orders online due to heavy discounts and perks. Free delivery, heavy deals on certain days, and coupons attract more customers. These applications offer pocket-friendly options to customers. Users can claim or redeem offerings and enjoy mouth-watering food anytime. 

Here’s Your Take Away

Change is inevitable, and when it comes to the restaurant business, it’s true. Mobile ordering is a win-win practice for customers as well as restaurants. Convenience is the driving force behind this immense growth, and this trend will continue to grow because who doesn’t like to enjoy a delicious meal at their convenience at cost-effective prices? We all, right?