Mahesh Babu along with the Founder and CEO of YuppTV, Uday Reddy. The YuppTV Originals is considered to the OTT platform foray into original content production.
On the launching occasion, Uday Reddy spoke, “We disrupted the entertainment sector with technology by launching YuppTV in 2006. Now with YuppTV Originals, we aim to disrupt the content space, following the needs of our evolving audience, and our vision of providing high-quality engaging content. Besides, YuppTV Originals will empower the content creators by providing direct access to the audience and thereby streamlining distribution. I also like to ensure the optimum growth for the content ecosystem. ”
Congratulating the YuppTV Originals launch, Superstar Mahesh Babu said “I am confident that YuppTV Originals will have a wide reach, and recommend artists and visionaries from the Industry to make use of this opportunity to showcase their creative pursuits and connect instantly with the internet audience. ”
As mentioned in the event, initially the main focus of YuppTV Originals will be on regional content in episodic format, while also aiming for the feature Film production. The first new series to be aired on the Originals is Endukila, presented by Deva Katta, iCandy Creations, written and directed by Laxman Karya will be launched during Ugadi. The next series would be a women centric one produced by Swapna Dutt’s early morning tales – a divisio of Vijayanthi movies and director supervision by Nandini Reddy.
YuppTV is also to overcome the language barrier by including subtitles and will be dubbed in other languages too. YuppTV also calling out the talent in the industry to come on-board using YuppTV as a platform, the part of digital evolution.