If you run some kind of business entity, it’s more than likely you’ll want to have a website. It seems as though every business needs one these days, even a children’s lemonade stand. If your potential customers can’t find you online, you’ll probably miss out on some easy sales.
If you hire a web design company or an individual to create your site, you might not be sure how to proceed. One thing you can do is look at some other companies within your niche.
Check out their sites. Are there commonalities? Do you like some of what they’re doing, and do you dislike any of it?
You can make a list of features you’ll probably want, and it helps to have another list of what you wish to avoid. Regardless of what else you choose to include, you’ll likely want to have the following.
Service and Product Prices
Your company might provide products, services, or both. One thing that you’ll want to do is make sure your would-be customer can easily figure out how much everything you offer will cost.
Let’s say you’re an HOA management company. Your price is one of your main selling points. You feel like you can beat out costly HOA management companies that don’t deliver as much as you do.
You should prominently feature each of your package’s prices when a client gets to your product pages. It should be right up there at the top, followed by a vivid product description.
If the potential customer sees that they can afford that price, they’ll keep reading. If it’s too costly for them, they can look elsewhere.
Nobody wants to look at a bland, uninteresting website. Your web designer will probably use either WordPress or Wix, the two most popular site creation platforms.
Each of them has many different themes, and that’s part of what will make your website look distinct. You want to make it look uniquely your own, yet also not so different from anything else on the market that you’ll scare anyone off.
Original images are one critical aspect of landing some customers. After you pick the theme, take some pictures or produce some videos that you think will encourage visitors to buy.
You can either take the pictures and videos yourself, or you can hire a professional to do it if you have the operating budget. Don’t be stock image-reliant. Most experienced web users can easily identify stock images, and they won’t like the effect if they’re trying to decide whether to buy from you.
A Helpful FAQ Section
Nearly every website has an FAQ section. Before you set yours up, think about what questions you field from customers all the time.
This section will be different depending on your niche. An online landscape supply business will have a completely different FAQ page than a sports betting site.
The more questions you answer in the FAQ section, the more likely you’ll get a conversion. If you’re not entirely sure what questions to ask, conduct a survey or set up a focus group with your target customers.
Not every business entity will want a website blog, but you should give it some consideration. One thing that search engines like Google do is give sites with new content preferred status. If your site has no new content on it for weeks or months, you’ll gradually sink in the SERPs.
You can combat this by posting a new blog a couple of times each week. You can also demonstrate your expertise that way.
You can either write blogs about your niche, or else you can hire a ghostwriter. You can tell them what you want to talk about, and they’ll do the research and come up with content for you. You can either hire a freelancer or utilize a full-time staff writer, whatever makes more sense for you.
You should also strongly consider commissioning a chatbot that appears on your site in a prominent place. The would-be customer should be able to see it “above the fold,” meaning before they start scrolling down on the landing page.
Some potential customers have questions, but they don’t want to talk to someone on the phone, and an email response takes too long. They can engage with the chatbot, and it can answer their queries. It’s artificial intelligence-enabled, so it can handle many of the more common questions a possible customer might have.