Effective business advertising strategies in the digital era center around Google AdWords. The world’s most powerful search engine is the first point of call for many people when they are looking for any new product or service. If you fail to capitalize on people searching for what you sell, it is highly likely your competitors are scooping up all these new leads.
If your firm has never tried AdWords or have tried running them in-house but they were unsuccessful, now is the time to launch a new AdWords campaign.
You may be asking yourself what the difference is with using a Google AdWords consultant, and how much difference they can really make. The reality is that the quality of leads you will get into your sales team if you have a professional on the job is a lot different to trying to muddle AdWords campaigns together without specialist skills
The perfect solution to growing your revenue
If you are not getting enough leads into your business, or the ones you do get are not sufficient quality, Google Ads campaigns are an absolute must.
Because of the high levels of targeting you can carry out with AdWords campaigns, the leads you get will be of better quality. Knowing your campaigns are in good hands allows you to focus on following up the leads and winning new opportunities.
Where AdWords campaigns fit in digital marketing strategies
The digital era has brought about many new opportunities for advertising your business to potential buyers. There are options aplenty, including email marketing, social media, webinars, and display advertising.
A highly SEO optimized website is also an essential ingredient for people to find your business through organic search.
Google AdWords are an important part of the marketing mix. They can be used for lead generation and more general brand awareness for your firm. When someone is searching for exactly what you do, if they see the perfect solution at the top of their listings they are much more likely to click on your firm
Getting started with an AdWords campaign
The Google algorithm is a powerful processor that draws on keywords to bring people to ads and websites. But the power of the algorithm is something that needs to be managed so you only bring in the most relevant leads.
Getting your ads optimized is the first step to success. Whether you need more people to know about your business, or whether you are trying to generate immediate sales, Google Ads can be setup and optimized to deliver what you need them to.
You can also tailor your content for different people within a business – for example the boss will want to see how much money they can save by using your product, whereas the person using it on a daily basis will want to know how their life will become easier. This is achieved by using specific keywords and landing pages to entice searchers to click to find out more.
Hiring a Google AdWords management company
If you are still asking yourself whether to run the ads yourself, consider the time and skills involved in doing so.
There are thousands of agencies that can help you setup and manage Google AdWords campaigns. Although you will invest a little of your budget on paying the agency for their services, it is highly worthwhile. This is because optimized Ads not only have more chance of attracting potential buyers to your website, it will also avoid wastage. In other words, getting a few small details wrong on your Ads can mean wasted clicks that you will still have to pay Google for.
Professionally choreographed Ad campaigns are essential to avoid wasted clicks. You will also ensure that your target buyers find what they are looking for.
Conduct a quick Google search to find some potential Google AdWords consultants, and then shortlist some. Tell them about your project and the budget you have available. You will then be able to brief them in a little more detail. When it comes to decision time, speak with a few agencies to see who you think you can work best with and do your business the most justice. In a few simple steps you will have good leads flowing in!