Every business owner knows that logo is an important part of a brand. Every designer knows that designing a logo requires immense attention. The same rule applies to tech companies. We don’t just remember their names and products. We recognize their logos almost immediately.
There are several top tech companies whose logos – and branding in general – really work. We see their logos almost every day, but we don’t always appreciate the smart thinking behind them. That is why in this article we are going to take a look at the hottest tech brand logos in the US and why they work.
The Apple Logo
Everyone knows the Apple logo. It is the hottest brand in consumer electronics and noted by DesignRush as the most popular logo in the United States. Apple’s logo is a simple monochrome bitten apple, but it wasn’t always like that. It started life as the creation of Ronald Wayne and it was known as The Newton Crest.
The Newton Crest was used for a year before Steve Jobs asked designer Rob Janoff to create the rainbow-colored bitten apple logo that was the symbol of the company for more than 20 years. Even though Apple was a relatively young company back then, its logo was memorable – even by today’s design standards.
The IBM Logo
IBM is another big name in computing. One of the brand’s strong suits is its timeless logo. While the design of the IBM logo may not have changed as much as Apple’s, it still looks modern and timeless, even today.
The IBM logo we know today was created in 1946 (yes, it is that old). Before that, IBM was known as the Computing-Tabulating-Recording Company (C-T-R). The logo was created by Paul Rand and was very ahead of its time.
Over the years, IBM refreshed its logo twice. It was changed into a more straightforward typographic logo in 1956. The logo we know today, the one with the IBM letters behind stripes, was actually made in 1972. If you look at the logo today, it is difficult to guess its age because of its timeless nature.
IBM’s logo also inspired the company to focus on good design. “Good design is good business,” became IBM’s motto for over 70 years.
The Microsoft Logo
If there was a list of tech companies that changed their logos regularly, Microsoft would be at the top of that list. Since its inception in 1975, Microsoft has changed its logo four times. The latest, however, is a modern logo that works really well with the branding of the company.
You can’t mistake the multi-colored window logo Microsoft uses today. Even without the Microsoft typography besides it, many will still recognize the logo as Microsoft’s. That is how effective the company’s latest brand is working on the market. That said, we have a feeling that this won’t be the company’s last logo.