Marketing online is a fundamental aspect of any business. Unfortunately, it’s also a difficult one to undertake. As a business owner, you may have found little success with the most popular ways to market on the internet. If this is the case, here are five lesser-known ways to promote your business online.
1. Use an Informational Blog
Some businesses are getting into the habit of creating blogs. Doing so can boost your SEO (search engine optimization) efforts substantially, but only if it’s done right. Try not to use blog posts that have little or too much to do with your business. A purely promotional one may be uninteresting to clients, while one that has nothing to do with you is unlikely to spark interest. Focus on relevant information. You may want to consider using content strategy packages from another business to help in this endeavor.
2. Create Videos
If a picture is worth a thousand words, then a video is worth far more. Videos allow you to show potential customers the full scope of your business. This is important in a variety of ways. In one sense, you can display the atmosphere and personality of your company. Since consumers are showing a growing interest in company dispositions and ethics, this is highly important. You can also show exactly how your business functions and what you truly care about. The resulting videos could then be used on a variety of platforms, from your website to social media.
3. Plan Video Chat Events
If the pandemic has taught the business world anything, it’s how useful video chats can be. Even after quarantine ends, companies are likely to continue using this method of communication. One way you can use it to your advantage is by planning events on these platforms. You can invite employees, professionals in your field or even potential customers that you’d like to stay in touch with. While you can’t exactly offer any food or atmosphere, this is a great way to meet with people from all over the world.
4. Answer Every Comment
Negative comments are never fun to read, which makes it easy for many businesses to ignore these jabs. However, you’re doing yourself a disservice by leaving these statements unanswered. Unless the comment is grotesque in nature (in which case you should have it taken down from your platform), it may come off better if you give a polite and professional answer. This shows customers that you truly read and think over feedback. It also displays that you can handle criticism. If you have time, try to ensure that every comment, no matter how trivial, is answered.
5. Personalize Your Social Media Usage
Most businesses know that using social media is a helpful PR tactic. However, not everyone uses it correctly. You must tailor your social media usage to your specific company. One way to do this is by choosing different platforms. Facebook and YouTube are obvious choices due to the popularity of both, but you may not reach your full potential customer base on these sites. While you should still use the aforementioned platforms, consider looking for more specific sites like Reddit and TikTok. You should also base your posts on a certain subject matter that pertains to your business. This makes it more likely that your posts will show up in the feed of an interested user.
While marketing online may be difficult at times, it’s essential to carry out. Try to remember that the internet has a cornucopia of marketing opportunities. Therefore, you should always keep an eye out for new ways to promote your company. Stay alert and get your name out there.