Monday, 18 Oct 2021
SEO

How SEO and Web Design Go Together?

If you want to see your content at a higher position in the SERPs, you need to consider some factors. While improving the site’s performance, you need to focus on numerous factors simultaneously. You cannot neglect any of those factors, as they all are equally important. If SEO and web design services can be put together harmoniously, it can show positive results drastically. Some of the elements where SEO and web design go together are given below:

Mobile-friendliness:

There are lots of people out there who are familiar with SEO and web design and understand the importance of making a mobile-friendly website. And, if you have not considered it yet as a vital factor, you are already far behind your competitors. Google already made mobile-friendliness a potential ranking factor. After this, mobile-first was introduced by the search giant. It shows how much importance Google gives to a mobile-friendly website. And, this is why the number of mobile searchers is steadily increasing. More than half of the total web traffic comes from mobile devices. However, traffic ultimately turns into revenue. Thus, you may avail for Utah search engine optimization to improve both traffic and revenues. Without a mobile-friendly site, you might be accidentally abandoning more than half of your users. More the bounce rates, the more your rankings will encounter a dramatic downfall.

Website loading speed:

You need to look for the harmful factors that are slowing down your website speed. It might be that there is a problem with your web design. Website speed is also considered to be an important aspect of technical SEO. If you are not ranking well, the potential reason could be that your site is too slow, and audiences are bouncing fast. Page speed is a vital ranking signal. Thus, you need to invest time to make your website speedy by image optimizations, unnecessary plugins elimination, and many others. You might also think that your website is loading quickly, without knowing how long people are going to wait. Ideally, your site must load within 2 seconds. If it takes more than 3 seconds, most of the users are going to bounce off. Moreover, page loading speed is important for Google as well.

Easy-to-read design:

If you are working on your SEO for the purpose of improving it, you need to spend a lot of time on your content. The design of your site can hugely impact your content, or at least its presentation. Poor or unsophisticated web design can make it nearly impossible for the readers to go through your site. Improper placement of a block of content in pages, and hyperlink stuffing that do not serve the needs, can make your audience quit your website. And if no one can get the required information, it makes no sense to stay on a page. Factors like the too-light-colored text on a white background or a dark color on a black page need to be eliminated. Not only this, but font size also matters. Sites with these factors can end up driving people away.

Sitemaps:

If you want the search engines to be smarter about how they are going to crawl your site, you need to prioritize sitemaps in the proper place. The job of a sitemap is to provide the search engines with a guide to all the existing content and pages on your site. This allows you to tell the search engines about which pages are most vital for your website. This factor is more important for the larger sites and also for the newer websites with no external links.

Conclusion:

SEO can be best implemented besides web design so that you can get to the peak of success. While designing or creating websites, both these factors need to be considered. And no sooner will you see your rankings get higher on the search engine results page (SERP). Before commencing, make sure that you have a proper strategy and all the required tools near your reach.