Thursday, 28 Sep 2023

Best Email Marketing For Small Business Owners

Email marketing is the latest way to broadcast commercial messages to a group of potential customers with the help of emails. Email advertisements can be used for advertisements, merchant-customer relation development for further business deals, acquiring new customers or convincing current customers to purchase something, third party advertisements, etc. There are several ways of carrying out email marketing such as transactional emails, direct emails, and mobile email marketing. Email marketing software is one of the most effective online marketing tactics, and it’s quite cheap also. GetResponse is an app which will make email marketing quite easier for you.

What is GetResponse?

GetResponse is a company which offers many kinds of online marketing tool including email marketing. It was founded by Simon Grabowski in 1999. In short, GetResponse is an All-in-one online marketing platform which will help your business to grow uniquely. Once you subscribe to the facilities of this company you can avail yourself with email marketing, webinars, marketing automation, landing pages, etc. Email marketing will help you send emails that’ll get delivered just when your potential clients are willing to engage. With the help of webinar market solutions, you can increase the conversion rates and also you can create, publish and most importantly host beautiful, high converting landing pages. Also, automate the customer journey based on their data and behavior. This software comes with a very user friendly UI, and the design is perfected by the experts so that you have a smooth experience. Respected companies like Hilton, Avon, Citroen; UNESCO has collaborated with GetResponse and is also featured in Forbes, Huffington Post, Mashable, etc. Summing up all these features you can say that GetResponse is ahead of its competitors.

Email Marketing with GetResponse

Email marketing was never this easier, but with the help of GetResponse; you can do it without breaking a sweat. You can grow your client list, optimize the engagements of your audiences and increase the conversions with autoresponders, beautifully crafted emails, unique delivery tools and crisp segmentations. When creating the emails with GetResponse, you’ll have the freedom of dragging and dropping your images, scaling them, resizing them, cropping them, adding buttons, texts and easily undo all of these changes. You can save these templates for future uses also. The best things about these emails are that they are fully optimized for all kinds of the platform. With the help of mobile email preview, you can view how your email will look on an android or any other device. There are more than five hundred templates to choose from and also over thousands of images to choose for free of cost which will help you to unlock your creativity and impress your recipients. If you’re a coder and want to build your templates, no need to worry.

You can start right from scratch and code your template the way you like. Another feature of GetResponse is A/B testing. With the help of this feature, you can test, analyze and tweak your emails for optimum performance. You’ll get an inbox preview before sending all of the mails to your recipients. Previews in desktop, webmail, and mobile devices are available. One of the most advanced features of GetResponse would be the software’s Social media integration. It will increase your company’s social outreach through sharing, automated updates. You can check the statistics of your campaign through a simple click. GetResponse has linked up with Google Analytics so that you can analyze all the data and outcomes. The basic package of email marketing starts from 15$ per month for a list size of one thousand. You can also get a free trail before subscribing to GetResponse.