Running an e-commerce site isn’t like running a blog or recipe journal. Profits are on the line! If you’re looking for ways to boost your web traffic and improve your sales, here are just a few tips for revamping, revitalizing and rejuvenating your digital store.
1. Upgrade Your Images
Your store needs crisp, clear images to truly represent the quality of your brand. This is especially true for product images that can make or break a shopper’s purchase decision, but it also applies to all graphics on your website. What image dominates your splash page? What image advertises your current sale? They should all sparkle like diamonds and contain no pixels or blurs.
2. Improve Your Site Navigation
Some sites have drop-down menus. Others prefer to use sidebars. There’s no right or wrong answer when it comes to the layout of your online store; it all depends on your needs, preferences and priorities as a business. Go ahead and experiment with different styles if you feel the urge. Find the one that suits you.
3. Utilize Color Psychology
Have you ever wondered why so many social media networks are dominated by the color blue? It’s because blue is a relaxing shade that helps to mask the passage of time. Color psychology is the act of enticing, encouraging and outright manipulating emotions based on a person’s exposure to specific colors, and it can pay off big for your business if utilized properly.
4. Expedite Your Checkout
Don’t make your shoppers jump through hoops to finalize their purchases. This includes logging in, signing up, clicking through multiple steps and suffering through complicated verification processes. Use shopping cart ecommerce software to simplify your checkout. If your customers get too frustrated with your hoops, they’ll go to another circus.
5. Tinker With SEO
Search engine optimization (SEO) can help you climb the ranks of search engine results pages (SERPs). Simply put, it can bump your website from Google’s 100th page of results to something a bit more relevant. Don’t be afraid to experiment with SEO tactics until you find a strategy that increases your web traffic and furthers your business; what works for one person may not work for another. It will take dedication to find the unique cocktail that boosts your revenue.
6. Integrate Social Media
It’s the 21st century, and social media isn’t going away anytime soon. If you haven’t yet embraced everything that digital sharing has to offer, it’s time to jump on the bandwagon and join the rest of your competitors. Create a Facebook account. Host giveaways on Twitter. Use Instagram to promote your products. The more you saturate social media with your brand, the more chances you’ll have of attracting new customers.
These are just a few tips for improving your online store. Whether you’re running a simple jam business or an international technology start-up, these guidelines can help you streamline your content, beautify your web design and boost your profits. Good luck!